HeyGen Review: What It Does, Pricing, Who It's For
HeyGen is an AI video generator built around avatars. You write a script, pick or build an avatar, and it renders a presenter video with synthetic voice in many languages. A free plan allows three watermarked videos a month. Paid plans add credits, 1080p or 4K export and custom avatars of yourself.
- Best for creators, marketers and teams making avatar, translation and explainer videos.
- Free plan: three watermarked videos a month, up to a minute each.
- Paid plans: Creator, Pro and Business, with credits and higher export quality.
- HeyGen's creator program asks for original video content and rules out blog-only promotion.
| What it is | AI avatar video, voice and translation platform |
|---|---|
| Free | 3 videos a month, watermarked, up to 1 minute each |
| Creator | $29 a month, 600 credits, 1080p, no branding, own custom avatar |
| Pro | $49 a month, 1,000 credits, 4K export, videos up to 30 minutes |
| Business | $149 a month for teams |
| Languages | 30+ on Free, 175+ languages and dialects on Creator |
| Listed on Interneet Money | Yes, under ai |
What HeyGen does
HeyGen turns a script into a video of a talking presenter. You can pick from hundreds of ready-made avatars, or record yourself once to create a custom avatar with your own voice and likeness. It handles translation and dubbing into many languages, text-to-speech, and video generation from text, image or reference footage, and it recently added a ChatGPT plugin.
Pricing
| Plan | Monthly price | What changes |
|---|---|---|
| Free | $0 | 3 watermarked videos a month, up to 1 minute each |
| Creator | $29 | 600 credits, 1080p, no HeyGen branding, 175+ languages, credits roll over one month |
| Pro | $49 | 1,000 credits, 4K export, videos up to 30 minutes, newest avatar models |
| Business | $149 | Team features |
The pricing page also offers a yearly option marked as two months free. Credits are what you spend on generation, so the plan name matters less than how much you render. Pro adds the heaviest models, which also use more credits.
Who HeyGen fits
HeyGen suits people who need a presenter without filming: course creators, marketers localising videos, founders recording product walkthroughs, and agencies producing explainers. The language coverage makes it a good choice for translating a video you already have.
If your use is corporate training at scale, compare Synthesia. If the goal is ad creative, Arcads and MakeUGC are built around ad formats rather than presenters. For finishing a video once it is generated, Submagic adds captions and cuts.
Models and credits
HeyGen lists several avatar engines, including Avatar III, IV and V, plus a Video Agent and a text-to-speech voice product. Newer models are reserved for higher plans or limited in use on lower ones, so the plan you choose decides which engines you can reach. Before paying, make a short test video on the free plan to see how your script reads in the avatar’s voice.
Downsides to weigh
Credits again. Better models use more of them, and the free plan is only a taster. Avatars suit explainers more than personality content, and some audiences react badly to a synthetic presenter, so label AI use where a platform asks for it. Avatars built from your own face should be treated like any biometric: read how the company stores and uses them.
The creator program’s rules
HeyGen’s creator program page says it is for original video content, wants creators with an audience on at least one platform, and states that SEO and blog-only promotion, paid search and self-referrals are not allowed. That narrows who can use the program. A video creator can; a writer who only runs a blog would not qualify on those terms.
Referring HeyGen
HeyGen has a program, and the HeyGen listing on Interneet Money links to it. Check the program page for current terms before you apply. HeyGen sits in the AI category next to similar tools, and the AI video and UGC ad tools comparison shows how it differs from the others.
FAQ
What is HeyGen?
HeyGen is an AI video generator. You create presenter videos from text using avatars and cloned or synthetic voices, translate and dub existing video, and generate video from prompts and images.
Is HeyGen free?
Yes. The free plan allows three watermarked videos a month, each up to one minute, with access to Avatar IV, Video Agent, one custom video avatar and more than 500 ready-made presenters.
How much does HeyGen cost?
Creator is $29 a month and Pro is $49 a month on monthly billing, with Business at $149. The page also shows a yearly option with two months free, and credits differ by plan.
Can I earn by referring HeyGen?
HeyGen runs a creator program. It asks for original video content and an existing audience and says it does not accept blog-only or search-based promotion, so check its page before applying.
See the HeyGen listing on Interneet Money, or join: heygen.com.